Blog: My Brain Dump

A Solution To Tracking Keyword Rankings

I cannot tell you how many years, or how many hundreds (possibly even thousands) of dollars I’ve invested in just trying to keep track of how my web sites are doing rank-wise in Google. Whether my rankings were good or terrible, just seemly seeing them on a daily or weekly basis was constantly a major hassle. I’ve spent a lot of money and tons and tons of hours on it, and finally threw in the towel some time back. It just wasn’t worth my time.

However, more recently, I had gotten more serious again about ranking my voiceover web site. I won’t go into all the history of voice over on the web, but where it once was a trickle, there are now a flood of people there beating down the doors for your attention. And because this is how I make my living, I need to be in the game.

I was turned on to an app a couple months back called AccuRanker. I got a terrific deal on it at the time, and after looking it over, it seemed like a steal….and it was. This thing does all the heavy lifting for me, and checks my rankings even if I don’t bother to look at them each day. I’m currently tracking something like 85 keywords/phrases just related to that one site alone. Someday, I hope to add more and track some other sites.

The app is more sophisticated than anything I’d ever need…but that’s good, because over time, I am likely to grow into it and take advantage of more of its features. Among them are keyword suggestions and all sorts of metrics that I don’t even understand. It allows you access (if you want) to multiple search platforms, and to see the difference in your rankings between desktop and mobile devices.

It also allows you to just check the site itself, or specific themed pages within the site. Very handy stuff.

For those who can catch a deal or who are more serious and sophisticated about this stuff than I am and can afford it (it’s designed for agencies and professionals), I would highly recommend checking it out!

Great New Netflix Resources

I’ve added a couple new pages to the site that might be of real interest to fans of Netflix.

1. Folks are always asking: “Hey, what’s good to watch on Netflix tonight??” And their friends will pop up with a suggestion, even though they may have no idea what kind of mood the person might be in at the time. Luckily, there are some SUPERB tools for finding a great Netflix movies. I’ve corralled several of them…along with some great recommendation lists, on this page:
Looking for a Good Movie on Netflix?

2. Also, the Netflix recommendation engine is great for what it is…but, let’s be honest…they rarely show you more than a couple dozen choices in each genre. But, what if you could see everything they have in your favorite category? Well, here’s some good news! There’s a backdoor way to see the entire contents of certain categories. And you’ll find a couple hundred links directly into those categories on this page:
Browse Specific Netflix Categories

Check these things out. You’re likely to be surprised at how helpful and interesting they are. And, if you enjoy them, please consider sharing them with your friends. En-Joy! 😉

Facebook Sharing: The Little-Known Sleaze Factor

facebook-likeI am what might be called an “active sharer” with my friends on Facebook. I enjoy sharing that which makes me laugh, marvel or challenges my thinking.

However, there’s a really ugly thing happening on Facebook. It’s been going on for a long time, and I just thought it was working pointing it out…so that folks of conscience might ponder whether or not they want to change their sharing behavior in some way.

The vast majority of the videos that get shared directly on Facebook (and no, we’re not talking about YouTube videos here) are actually content stolen from their original creators and reposted by the thieves on Facebook.

Why would they do this? Well, there’s half the story…which is that those who post them are too lazy and too uncreative to come up with original content of their own, so, instead, they resort to stealing. But the more interesting part of the story is that many of them are building their “brands”..garnering lots of Likes and followers who they can continue to spoon-feed content…and they don’t want people going to YouTube to watch instead of their page. Many of these pages are then used to advertise products or to redirect folks to web sites outside of Facebook. But many of them will be sold off to the highest bidder…giving marketers access to your personal info that you never intended to grant to them. This is actually a massive business…where large followings can fetch some pretty serious money…again…built on STOLEN CONTENT. You can read more about that here.

So, that’s one factor worth being aware of. Another is the strong potential for loss of income to those who created of the original video. You see, YouTube actually PAYS people to great good content through their monetization program. In other words, if a video gets a LOT of views, the creator can end up earning tens of thousands of dollars. There are a number of people who make their full-time living doing this.

So…thief does no work: MAKES MONEY. Video creator does all the work: LOSES MONEY. Anybody else see something wrong with this picture?

And, of course, Facebook does nothing to police this abuse at all…although I’m sure they have a mechanism for handling complaints if someone is aware their content has been reposted and takes the time to complain and document their ownership. Worse yet, they promote the heck out of these shares “of theirs” in our News Feeds…way moreso than the YouTube versions.

OK, but…what should you do about it?

What I do personally is try to go to YouTube to find the original video…even on YouTube, there are those who steal and re-post. And then I share that instead of the video posted to Facebook.

So…before you just click Share on a video that was posted directly to Facebook, please be aware that you are quite likely unwittingly supporting piracy, and likely discouraging further creativity from the creator of the original video.